When a brand becomes inextricably woven into the fabric of popular consciousness, it’s easy to forget its humble beginnings – and this is never more true than in the case of Maksymilian Faktorowicz, the Jewish-Polish cosmetician otherwise known as Max Factor, who first introduced movie-grade makeup to the masses. In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. Online Personal Stylist is a fashion and style platform where inspirational stories are told through fashion and where conscious fashion is mainstream! These actresses, along with many others, loved his makeup artistry skills so much that they regularly visited the Max Factor Salon, which back then was located close to Hollywood Boulevard. It was here that he opened his first shop, selling hand-made wigs, rouges, and pomades. Max Factor invented lip gloss in the 1930s, giving clear, shiny, glossy lips their first taste of popularity. Like much of his other cosmetics, Max Factor first invented lip gloss to be used on movie actors, however, it was soon worn by regular consumers In came the doll-like make-up, fine brows, and a heavily defined cupid’s bow; he then lightened her already naturally blonde locks to a shade he termed, After frequent make-up consultations with a bit-part actress named Margarita Cansino (later. It was considered a derogatory phrase that wasn’t used in polite conversation. Until the year 1920, Max Factor’s products were commonly referred to as “cosmetics” rather than “makeup”. Max Factor permitted his wigs to be rented out to the movie studios on the condition that his sons were given parts in the film. Max Factor & Hollywood A Glamorous History. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. This makeup gave a … Tayla August 30th, 2011. Also around this time Max Factor invented lip gloss lipstick. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become, The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935. Max Factor Sr. is the man responsible for inventing the famous makeup looks of many starlets, including Jean Harlow’s platinum blonde hair, Lucille Ball’s false lashes, Clara Bow’s bob, and Joan Crawford’s “Hunter’s Bow” also known as overdrawn lips. Max Factor invented the first mascara wand, and we?ve turned it up a notch with new Lash Perfection Mascara. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. He wanted to create a lip product that would make lips shiny and glossy for films. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. 'Not many people know that Max Factor, the brand’s founder, actually invented the term "make-up,"' Pat told us. Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles, California. In 1916, Factor became a citizen of the United States. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. During those years, metal tubes were replaced by plastic and paper. Max Factor, the founder, didn’t just create makeup—he invented the word. The heights of the nose and forehead should be the same. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. It was in nineteen twenty-three (1923) that I was able to present to the profession the first flexible make-up that could be applied on the skin very thin, and yet retain all the covering and coloring qualities necessary. Max Factor insisted that with the right cosmetics, every girl could look like a movie star. He was the man who popularised the term “makeup”, largely developed the modern cosmetics industry and co-invented the beauty micrometer. During World War II, essential lipstick ingredients like petroleum were unavailable, so lipstick was scarce. 1904-1996 -- Max Factor turned his father's movie-star makeup company into a mass-market enterprise. One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. more information Accept. There have been many negative opinions made against these comments since however, the original idea was intended for good. It was a light, semiliquid greasepaint available in jars in a precisely graduated range of tan tone, suitable for the lighting and orthochromatic film emulsion used during that period. The flexible bristles of our revolutionary new iFX brush deliver our volumizing mascara evenly, to coat and define your lashes from root to tip. After becoming a key figure in Hollywood, Max Factor’s name would often appear on movie credits and he himself even appeared in a couple of cameo roles. Maksymilian Faktorowicz was born in Russia in 1872 and was just nine years old when he was first apprenticed to a leading wigmaker and cosmetician. During the 1920s, Max Factor invented his own version of mascara called Cosmetique. I’m Luisa, a professional fashion stylist, editor and founder of Online Personal Stylist. Additionally, it taught him how to disguise, correct and accentuate different facial features. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. Should an imperfection be identified, or in the case of disproportional measurements, makeup would be applied to these areas to correct or enhance certain features. Today Max Factor is one of the most recognisable names in the world and a multibillion-dollar beauty empire. It transformed Harlow into the iconic ‘Blonde Bombshell’, a phrase that, incidentally, Max Factor coined. A pioneer in the field of movie make-up, Max Factor invented the first make-up used in a motion picture (a greasepaint in a tube), and went on to become the inventor of … So a room was decorated for each type: peach for, Image credit: Courtesy of The Hollywood Museum, Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. Max Factor invented lip gloss in the 1930s. The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935. He changed the way makeup was done and made it the first professional brand real women could use. As a beauty professional and businessman, capable of creating revolutionary wigs and cosmetics for the time, Max Factor became increasingly sought after by movie stars and film makers alike. Max was content to stay only in films, but with both the stars wanting to look as glamorous in real life as they did in the movies and ordinary women wanting to look like stars, the boys convinced Max to sell Max Factor products to the public. While this can be unpleasant for the movie stars themselves, it can also prove uncomfortable for the viewer. Our versatile makeup lets you control your coverage. ❥ It was the first product that combined foundation and powder in one to produce a much lighter makeup, this was called Pan-Cake Make-up. Max Factor himself would use the beauty calibrator on his celebrity clients to help him gain a better understanding of their facial proportions and the kind of makeup style that would work for each one of them. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. Follow my journey as I team up with aspirational fashion brands, create inspirational style content, and give you a behind the scenes glimpse at life as a professional fashion stylist and blogger. Sources have described the beauty calibrator as “a contraption that looks like an instrument of torture”. The beautician had many famous female clients, including Jane Harlow, Clara Bow, Joan Crawford, Rita Hayworth, Judy Garland, and Lucille Ball. Lip gloss was invented by Max Factor in 1930. Inspirational stories told through fashion. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become the authority. In fact, the word makeup was invented by Factor himself. The evolution of colour filmmaking demanded the next innovation; in 1938 Max revealed his new formula, which he called 'Pan-Cake Make-Up'. The makeup product was a thin greasepaint that could be used as film makeup, Unlike the alternatives around at the time, Factor’s creation didn’t crack or cake. The movie stars couldn’t get enough of his makeup products, whereas film makers adored his wigs. Another attraction was his Beauty Calibrator machine, a scientific device designed to measure how a person’s facial features differed from the ‘ideal’, and how such flaws could be corrected with the right products, carefully applied, to create a perfect illusion. Let’s travel back to 1909, when Max Factor, a immigrant Polish cosmetician, launched the brand that would go on to become one of the biggest names in beauty history. He invented the term “makeup,” based on the verb, “to make up” (one’s face). Initially, in the early years of running his makeup business, Max Factor would apply his products to film stars himself. Why I Decided to Create a Blogging & Styling Course, Pour Yourself a Refreshing Beauty Treat from these Aluminium Cans. Assessing the actresses’ facial features using the beauty micrometer was one of the first things that Factor would do. Identical doubles of the top stars of the day caused a stir at the event; Max himself had made them up to demonstrate the transformative power of his cosmetics. The first makeup designed expressly for motion pictures was created by Max Factor in 1910. The look also became known as ‘The Smear ‘ or the ‘Joan Crawford look’. His concoctions soon caught the attention of actors performing at the Royal Palace, and then Tsar Nicholas II himself, who appointed him the official cosmetician to the Russian Court. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. The beauty micrometer was completed and ready for use in 1932. It possesses many flexible metal strips which align with the wearer’s facial features. Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. He developed makeup specifically for actresses starring in black and white films. The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. This is the story of Max Factor, the man. Max Factor is credited with many cosmetic innovations, among which are: The answer to this problem was developed by the Polish-Jewish cosmetician, Max Factor Sr., in the year 1914. Having earned himself a reputation as being the man responsible for curating the legendary makeup looks of many Hollywood stars of the time, Max Factor insisted that with his products, any girl could look like a glamorous movie star. Both of the beauty micrometer inventors stated that there were two main measurements that they would look for when using the device. The term “makeup” wasn’t used to describe makeup products until then. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. Max Factor created the world's first 'flexible grease paint' the 'pan cake' the lip gloss, the first smudge proof lipstick,makeup for 'black and white films',first commercially available concealer,liquid nail enamel,released the first water proof makeup, launched the first clear mascara!!! During the 1920’s, the makeup mogul created a range of cosmetics that were available to the public. Invented in the early 1930s by Max Factor (yes, this man was quite the beauty expert) the Beauty Micrometer – also called the Beauty Calibrator – was designed to point out places on the face that needed some enhancement with makeup. ‘You are not born glamorous. Discover The Art of Glamour By Panthea Vine and the style and beauty secrets of Hollywood's golden age. I would like the top pitcher if the pink lip stick was on the right side (with the the dark skin) The rest is history. His first makeup creation came in 1914, created specifically for use in motion pictures. Glamour is created,’. Measuring facial proportions in this way encouraged makeup techniques such as lip lining and contouring. There he started his work as a creator of wigs and theatrical make-ups for the rapidly expanding film industry. In 1909, a Polish immigrant to America by the name of Max Factor started the company that would spread his name throughout the world. Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. When the device is adjusted accurately, the operator can ensure correct measurements and precision of one thousandth of an inch. The terms were approved, which meant that Factor’s boys could be there to watch over the expensive wigs while on set. ), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. While working in the cosmetics field he began to experiment with different formulations in order to create a suitable makeup for the new film medium. Max Factor invented makeup, as we know it today. Browse our products to find the perfect match for your look! Fashion From Sri Lanka to Italy: What to Wear When Visiting Different Countries Around the World? With slogans such as, ‘Make-up for the Movies and You’, every woman could look like their favourite actress.

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